How to Build a Strong Email List

In the tech age, email is still one major way to attract and grow your audience base. A healthy email list is effective to see revenue growth for your business.

Using your list as an internet marketing tool is important to master for many reasons. It tells your clients all about what is new with your company and why they need to click on the links included in the e-mail to learn more.

Do you need help building a strong email list?

Let us talk you through the tips and tricks on how you can transform your e-mail list today.

1. Perfect the Content Cliffhanger Technique

Having a content cliffhanger will encourage your clients to visit your website again and again. Your clients are interested in finding out more information on what you have to offer them if they click through to your site.

You want to make your clients enjoy visiting your website and make their lives easier. Want to use a little psychology to your advantage? Inserting the Bluma Zeigarnik effect into your email campaigns will work like a charm to allow your clients to continue reading your information by adding a cliffhanger to the end of your paragraph. The Bluma Zeigarnik effect is a great tool in marketing because it uses the fact that humans are eager to finish what they start. 

For example, set your e-mail up with an initial title saying something to the tune of “How to Use Testimonials to Your Advantage” and go on to list a few tips. At the end of your list, tell your readers to download the rest of the list for FREE by entering their e-mail address. By offering some free content, you instantly receive more email subscribers. In this example, people are eager to finish what they first started reading, and are excited to find out more information by signing up for your e-mail list. 

2. Add Email List Incentives

In the same way that adding content cliffhangers will increase traffic to your email list, so will adding incentives.

It’s obvious that people love free stuff. Just reading the word ‘free’ will prompt people to pay more attention to how they can obtain the free items. By using incentives in your e-mail campaign, you can attract more interest in your business from your audience.  

One way that you can create an incentive for your audience to partake in is by suggesting that they will receive something in exchange for signing up for your emails. With a company that provides watercolor artwork for sale, tell people that they will receive one free desktop watercolor wallpaper just for signing up for emails every month. The perks do not have to end there. You can periodically send out coupons for 20% their total purchase for future use. Once you have hooked your clients in, you can easily control how much or how little you wish to give them through each email campaigns. 

You can periodically send out coupons for 20% their total purchase for future use. Once you have hooked your clients in, you can easily control how much or how little you wish to give them through each email campaigns. 

3. Mix Point of Sale with Email Subscription

When a customer is ready to checkout on your website, alert them to sign up for your email list to get the latest details on what products will enter the store. 

As soon as a customer reaches the checkout section, consider adding a pop-up window where they can enter their email. In the window explain how often the customer will receive an email (such as monthly) and tell them the benefits of pressing sign up. You have to be upfront with this information so you can gain your client’s trust! Don’t turn into your email list into a spam account that will annoy your client.

This technique of adding a pop-up window alert has been a proven way to acquire quality subscribers. According to a test run performed by Entrepreneur.com, their sales increased by 162 percent when they added pop-ups. 

4. Email Subscription Sign-Up Boxes On Your Website

Either your client will read your email and be directed to your website, or your client will be on your website and want to sign up for your emails. Include a banner on the sidebar of your website so everyone is able to insert their email to sign up at any time. At Klim3, we include these important e commerce capabilities installed on our custom designs.  

Once you have an email sign-up box placed on your sidebar, it provides visitors with an easy way to add their name to your email list. Make sure that the sign-up box is obvious and easy to understand. Add the box to the top of your website instead of near the bottom for optimal sign-ups. This is also a great time to include what your potential client will receive if they sign up! This is where the incentives are able to do the work for you. 

Will your new subscriber get a free item when they sign up? Will they receive a coupon in their first email to 20% their first purchase? Let them know exactly what they can expect to see so they are both interested and in the know. 

5. Find the Right Subject Line

The very first text that someone reads from your email is the subject line. This is the only way you can convince people to click through to the rest of the email. If your subject line isn’t catchy enough, people are going to ignore it. 

Some tips for great subject lines are ones that feature:

  1. Urgency 
  2. Curiosity
  3. Discounts/offers
  4. New products
  5. Short and sweet
  6. One word
  7. Personalization (using the client’s first name)
  8. Action-oriented verbs 

The Take-Away

These are a few of our top tips to kick your growing email list up a notch. You should consider adding incentives to entice new clients to hit the signup button on your website. In no time you will have more people on your list who are willing to stay on it for updates from your business every month. 

  • You should consider adding incentives to entice new clients to hit the signup button on your website. 
  • Having pop-ups are likely to increase your email list subscription count.
  • Make sure to outline EXACTLY what your potential subscriber will receive once they sign up for your list. Be open and upfront.